Forbes became Forbs.

In a bid to get people to pick up its Dec. 29 issue--which features a cover story on the often-dry subject of education--the weekly business magazine has intentionally misspelled its own name on the cover as Forbs. “Education is one of the great room-emptiers of all time,” explained Sheldon Zalaznick, managing editor. “In the spirit of fun, we decided to do something to wake people up.” Some buyers are actually mistaking the issue as a Harvard Lampoon parody, Zalaznick said.