Kraft Tallies Winners: Kraft reported that about...
- Share via
Kraft Tallies Winners: Kraft reported that about 21,000 matched game-piece sets of its botched “Ready to Roll” promotion were received by Friday’s deadline. Spokeswoman Kathy Knuth said that included 10,000 entrants for what was to have been the contest’s “one and only” grand prize--a $17,000 Dodge van. Under the new payout plan, players who matched game pieces for the van and submitted them by Friday’s deadline will receive $250 and be eligible for a July 14 drawing, in which four vans will be awarded. Similarly, each player who matched game pieces for a bicycle will receive $50, skateboard winners $25 and cheese winners $5.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.