RETAIL

Garden Connection: The former director of entertainment for Knott’s Berry Farm, now a Newport Beach consultant, has added Madison Square Garden in New York to his client list.

John L. Steenhoven, president of the Steenhoven Production Group in Newport Beach, will lend his advice to Madison Square Garden Enterprises for such events as Major League Baseball’s All-Star Fanfest next July in Toronto, the National Basketball Assn.’s All-Star Weekend in Charlotte, N.C., next month and the grand opening of the new Madison Square Garden in September.

As a consultant, Steenhoven is already quite familiar with Madison Square Garden Enterprises. He was vice president and executive producer of special events for the company before becoming a consultant. Steenhoven has worked with such clients as Walt Disney Co., Marriott Hotels and Resorts, Sitmar Cruises and Six Flags Magic Mountain.