ADDENDUM / Advertising and Marketing Briefs

* Anheuser-Busch, which has been the lone beer advertiser during the last 10 Super Bowl broadcasts, will keep that exclusive position in the next four telecasts of the NFL title game. Vice President Bob Lachky said the company has secured the exclusive rights in the beer category to the Super Bowl telecasts in 2000, on ABC; in 2001, on CBS; and in 2002, on Fox. The world’s biggest brewer also purchased five minutes and 15 seconds of commercial time during this year’s Super Bowl telecast, Lachky said. That is more time than any other advertiser on the telecast, which will be carried Jan. 31 on the Fox network. Terms of the deals were not disclosed.