TV Ratings Report
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
ABC
Last week: 6.0
Season to date: 5.0
NBC
Last week: 5.3
Season to date: 5.4
Fox
Last week: 5.1
Season to date: 5.3
CBS
Last week: 3.9
Season to date: 4.0
WB
Last week: 1.8
Season to date: 1.8
UPN
Last week: 1.2
Season to date: 1.2
USA*
Last week: 1.1
Season to date: 0.9
Size of group: 123,900,000
Early Morning
Ratings for adults 25-54
NBC (Today)
Last week: 2.8
Season to date: 2.6
ABC (Good Morning)
Last week: 1.8
Season to date: 1.4
CBS (This Morning)
Last week: 1.0
Season to date: 1.1
Size of group: 116,820,000
Late Night
Ratings for adults 18-49
NBC (Leno)
Last week: 2.6
Season to date: 2.6
ABC (Nightline/ Politically Incorrect)
Last week: 1.8
Season to date: 1.5
CBS (Letterman)
Last week: 1.5
Season to date: 1.6
Size of group: 123,900,000
Daytime
Ratings for women 18-49
ABC
Last week: 2.7
Season to date: 2.7
CBS
Last week: 2.6
Season to date: 2.5
NBC
Last week: 1.9
Season to date: 1.8
Size of group: 62,660,000
Saturday Morning
Ratings for children 2-11
ABC
Last week: 3.5
Season to date: 3.2
Fox
Last week: 3.5
Season to date: 3.1
WB
Last week: 2.6
Season to date: 2.0
CBS
Last week: 0.8 Season to date: 0.8 Size of group: 39,430,000
*
*Highest-rated cable channel last week
Note: Each rating point equals 1% of group.
Sources: Nielsen Media Research, networks
