Fox Is Said to Have Pulled Miller Lite Ads

News Corp.’s Fox television network has decided against broadcasting three Miller Lite commercials it had approved for airing during Sunday’s Super Bowl pregame telecast, a source familiar with the situation said.

The commercials poke fun at rival Anheuser-Busch Cos.’ new Budweiser Select beer, which will be heavily promoted during the game itself. The Miller spots were approved by Fox’s standards and practices committee but later vetoed by its sales department, the source said.

Anheuser-Busch and Miller, a unit of SABMiller, have been vying for U.S. market share.