BUSINESS BRIEFING / MARKETING
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Best Buy Co., the world’s largest electronics retailer, is building a customer-service team that will use Twitter to answer questions about products to help increase sales.
Starting July 19, Best Buy’s “Twelpforce” will search Twitter posts to find people seeking information about flat-panel televisions and other electronics, Chief Marketing Officer Barry Judge said.
More than 500 employees at stores and at the company’s Richfield, Minn. headquarters are signed up to participate, he said.
The retailer will run TV advertisements for the Twelpforce, Judge said.
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