NBC wins with Olympics viewership
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Viewership for the second and final week of NBC’s prime-time Winter Olympics coverage was down 14% from the first, but nearly double that of runner-up Fox Broadcasting, despite finishing behind “American Idol” two of the three times it aired last week.
NBC averaged 21.32 million viewers for its prime-time programming between Feb. 22 and Sunday, according to figures released Tuesday by the Nielsen Co.
Friday night’s Olympics coverage was the week’s most-watched program, averaging 24.52 million viewers, more than double the 11 million combined viewership of ABC, CBS and Fox.
Sunday’s closing ceremony averaged 21.4 million viewers -- 45% more than for the 2006 closing ceremony.
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