Fred Hayman’s Rodeo Drive
Fred Hayman, shown in 1997, was a founder of the Rodeo Drive Committee that courted many of the luxury European retailers whose boutiques now line the street in Beverly Hills.
(Rene Macura / Associated Press)
Fred Hayman, right, looks over dresses by Galliano and Badgley Mischka at his Rodeo Dive store with Michael Stachowski.
(Anacleto Rapping / Los Angeles Times)
Fred Hayman’s Rodeo Drive store carried menswear that reflected Hayman’s personal wardrobe of double-breasted pinstripe suits, navy blue blazers, colored shirts with white collars and silk handkerchiefs for jacket pockets.
(Vince Compagnone / Los Angeles Times)
Fred Hayman stands at the entrance to his Rodeo Drive store in 1997.
(Anacleto Rapping / Los Angeles Times)Advertisement
A Rolls Royce on Rodeo Drive in 2013 is in keeping with the street’s opulent image.
(Ricardo DeAratanha / Los Angeles Times)
A mannequin in a red-lace evening dress is perched in the window of the Burberry store on Rodeo Drive. Hayman helped court many of the luxury retailers that now line the Beverly Hill street.
(Mark Boster / Los Angeles Times)
Shoppers along Beverly Hill’s Rodeo Drive look into the Salvadore Ferragamo store in 2011.
(Mariah Tauger / Los Angeles Times)
Thanks to businessman Fred Hayman, Beverly Hills’ Rodeo Drive has become an international symbol of style.
(Perry C. Riddle / Los Angeles Times)